This is a new program that can help you maximize your rewards and it is launching on March 1st, 2013. The crossover rewards program is designed to reward the loyal customers with more points/miles and additional perks.
Rewards for SPG Members
SPG Gold and Platinum members are going to earn 1 bonus Starpoint for every dollar spent on Delta fares and booked directly through Delta. Bookings from travel sites including Orbitz and Expedia does not count.In additional to the bonus points, SPG platinum members also get 3 additional benefits when flying Delta. They receive priority check-in, Zone 1 priority boarding for up to 8 additional passengers traveling under the same reservation, and first checked bag free for up to 3 additional passengers on the same reservation. To become an SPG Platinum member you must have 25 stays or 50 nights at Starwood properties in a calender year. When you apply for the Starwood Preferred Guest® Credit Card from American Express, you get up to 25,000 bonus Starpoints, which is enough for a weekend at a category 4 hotel, or you can choose to stay at lower categories, to earn more qualifying nights towards SPG Platinum.
Rewards for Delta Medallion Members
Delta Silver, Gold, Platinum and Diamond Medallion members earn 1 SkyMile for every $1 of eligible room revenue in a Starwood hotel. This means that taxes paid on the room is not going to earn any points, but only the room rate. Delta Platinum and Diamond Medallion members receive Elite check-in line access, free high speed internet access, and late check-out.
The crossover rewards program makes it a lot more lucrative to be a loyal Starwood and Delta customer. You can essentially double-dip your points every time you make a qualifying purchase. The current credit card sign up bonuses are also very attractive at the moment and any SPG or Delta member with status, should maximize their rewards with the credit cards.